Masami Sato

A two-time TEDx Speaker, CEO, and Amazon Best-Selling Author, Masami is a founder of the global-giving initiative and social enterprise, B1G1 (Buy1GIVE1).

Masami Sato

A two-time TEDx Speaker, CEO, and Amazon Best-Selling Author, Masami is a founder of the global-giving initiative and social enterprise, B1G1 (Buy1GIVE1).

Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007. Her ‘B1G1 Movement’ has inspired thousands of businesses already, and they have created more than 230 million giving impacts to date.

Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.

Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef and a farmer, author and award-winning entrepreneur as well as a mother of two teenage children.

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